Trends and opportunities within online travel sales
Let us convey some of our thoughts on trends, opportunities and technology concerning online travel sales. Feel free to ontact us for further information, via
e-mail or telephone: +46 340-641420.
Search engines and Meta Search
Being visible in the search engines is and always will be an important part of the task of directing traffic to your site.
Affiliate marketing
”Affiliate Marketing” is an advanced form of online marketing that is used in a more and more sophisticated way.
Dynamic Packaging ("DYI")
This service effectively meets the customers’ needs to create flexible travelling where the customer himself has full control over all the components included in the trip. They can constitute flights, hotels, rental cars & events, and be combined in different variations. Each component is normally selected from a number of suppliers – everything to find the best possible price and flexibility.
Web 1.0 – 2.0 – 3.0
What does this really mean? This is a very short explanation: web1.0: “You” web 2.0: “Us” web 3.0: “Me”
Multi channel distribution
When we touch on the subject "Multi Channel Distribution" we are talking about how to optimise online sales in several different channels.
”Content” – how can you compete with superior information?
Nowadays there is access to an abundance of services that can make life easier and fill your site with all the information your customers need and which facilitate online sales.
Consumer driven information – a new way of finding travel information
Recently a lot has been said about consumer driven information and communities. It is the customers themselves that grade, describe and give tips on tourist destinations, hotels and activities.
Globilisation
Distributing your sales on several markets is of course tempting and much simpler when it can be done with the Internet as an effective channel.
Technology
Technology is not an end in itself, but is essential for achieving your goals regarding online sales. The development which has and is taking place gives us whole new opportunities for building customer-friendly, effective solutions.